Public relations certificates and degrees provide instruction in strategic analysis, issues management, PR writing, media relations, communications planning, speech writing, the place of communications in society, and ethics, as well as specific training in skill areas such as the use of computers, editing, interviewing, news and feature writing, photography, graphic design and project management. Students learn to communicate effectively in both oral and written form, and to find creative solutions to problems of promotion through analytical and critical thinking. Like other professional programs, they usually include a co-operative education or internship component that helps students to develop contacts in the industry.
|